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Home Party Plan Games and Giveaways:
Can They Really Increase Your Direct Sales Business?
Games and giveaways can definitely benefit your business or if not done right they
can hurt your business.
The types of games we’re talking about here are the ones you play at your in home shows. For example, some consultants play games or offer giveaways at their shows
for the person who drove the farthest, brought the most friends, is the oldest,
youngest, married the longest, has the most kids, etc. While those games are fun,
do they really benefit your business? Do they increase sales or entice people to host
a show or even more importantly encourage potential new recruits to join the
business? Maybe -Maybe not.
A lot of getting to the right answer depends on your company, what product you’re selling and how you go about the games. If you are selling skin care products, then giving product away to the person who is the oldest may be a great way to gain her
as a new customer because she will love it and return to you to purchase more of the wonderful product you gave her. So make sure the gifts are age appropriate and something they will actually use (you wouldn’t want to give her something for teens
for example).
Another tip: Don’t give away something that is being discontinued. The idea of a giveaway is to get your product in the hands of someone so they will return to you
to purchase again and again.
On the flip side of this is when you are selling home interior products or organizational
items. Giving away an item that is being discontinued can be a great way to get customers back to see the new items that are coming out. Some people like the idea
of getting something that is rare and unique, that everyone else doesn’t have. The
idea is to think through what you’re giving away. Don’t give away something just to
get rid of it!
Also, if you give away a gift to the person who brings the most friends, make sure
your hostess informs their friends of this before hand. This is a great way to get more people to a show. Also, make the gift worthwhile. You want them to really want it so they will truly work for it.
Some companies encourage their consultants to give gifts to people as an enticement
to get them to listen to the business opportunity. While this can be a good idea, it can also be a bad idea. Again you want to think through who you are trying to recruit. You want to recruit people who really love the product, who are interested in making more money, who need to start a new career and who are motivated and excited. In other words, don’t give your business away to just anyone who is simply looking for free product only.
Be choosy about who you’re giving gifts to and what you’re giving away. Games and giveaways can help your business when they are well thought out, targeted to a
specific audience and used appropriately. Keep in mind; freebies can hurt your business
if you’re just giving away for the sake of having something to give and the gift is not wanted or needed.
I have added a few home party games that are popular at many home shows (in left
column). Give a few a try and see how they work out for you.
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